Why You Don't Sell To People, People Sell Themselves - Chris Caldwell
Summary:
We welcome another former teacher turned sales trainer on the podcast. I'm always fascinated about why teachers can go from that profession and find absolute success in sales. This one is no different where we welcome Chris Caldwell. A former teacher, golf coach, and retreat leader who has now turned sales trainer and is CEO of Sell As You Are.
We explore the importance of human connection in sales, the transition from teaching to sales training, and the art of enrollment in guiding prospects. Chris offers some interesting thoughts on how to guide people with data thats meaningful to them.
Chris shares insights on bridging psychology with sales techniques, frameworks for effective sales calls, and transformative success stories from his brand of sales training. The conversation emphasizes the need for authenticity, understanding, and personal growth in the sales process. You'll pick up some subtle techniques of how teachers guide their students and how that can help you connect in a more human way in whatever you might be selling.
Key Moments:
00:00 Introduction to Human-Centric Sales
02:21 From Teaching to Sales Training
06:16 Selling Through Human Connection
12:55 The Art of Enrollment in Sales
20:12 Bridging Psychology and Sales Techniques
24:52 Frameworks for Effective Sales Calls
35:17 Transformative Success Stories in Sales Training
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