How to Sell Through Community Building, Pablo Gonzales, CEO, Be the Stage, Chief Evangelist, Vendoroo
Summary:
Pablo Gonzalez shares his journey of building communities and driving business through community building. He emphasizes the power of human connection and the value of belonging in building relationships and communities. You'll learn the power of creating communities for your own business and how Pablo built them out of learning what worked in his own career.
Pablo's personal experience with his brother's illness and the support of a community during that time inspired him to explore the potential of community building in business. He discovered the power of creating touch points and brokering relationships, which led him to start his own business focused on community building
Pablo's approach involves creating stages and platforms for people to connect and share their expertise, ultimately creating value for others. In this conversation, we discuss the power of building strong communities that lead to revenue, and how to create value for people to get attracted to communities. We emphasize the importance of approaching networking with a mindset of how to be helpful and make connections, rather than focusing on personal gain. We also discuss the process of creating a compelling point of view and using content creation, such as podcasts and live events, to engage with and attract like-minded individuals.
Pablo shares examples of how these strategies have helped him build communities and achieve business success. This was one I'm going back on myself to learn from!
Enjoy!
Key Moments:
03:02 The Power of Community Building
08:02 Selling by Being Human
13:08 Creating Value for Others
18:25 The Value of Belonging and Human Connection
22:12 Creating Touch Points and Brokering Relationships
29:01 Building Stages and Platforms for Connection
36:14 Creating a Compelling Point of View
41:19 Using Content Creation to Attract and Connect
44:20 Building Communities and Achieving Success
56:16 Memorable Experiences and Happy Coincidences
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