Episode 60

full
Published on:

2nd Mar 2022

Using Your Heart in Sales - Larry Levine, Author, Selling from the Heart

Notes:

Larry Levine is the best-selling author of Selling from the Heart and the co-host of the Selling from the Heart Podcast. With 30 years of in-the-field sales experience within the B2B technology space, he knows what it takes to be a successful sales professional. He know coaches sales teams on what he taught himself on how to truly connect with buyers.

In a post-trust sales world, Larry Levine helps sales teams leverage the power of authenticity to grow revenue, grow themselves and enhance the lives of their clients.

In this episode, you'll learn how to build strong connections with people quickly, doing the work to discover yourself, and how to really build trust with people.

Key Moments:

4:00 - How to do the work to find out whats in your heart

13:12 - Who taught Larry the power of caring for people. What it can teach you.

16:00 - The best advice Larry ever got from his mother in law.

21:00 - Reaching out to people to find self awareness and using that knowledge in sales.


Connect with Larry (and please mention the LA Dodgers when you do)

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About the Podcast

Sell By Being Human
On the Sell By Being Human podcast, award-winning sales professional Alex Smith provides the proven way to harness your innate human skills like empathy, curiosity, and kindness to learn how to sell and navigate the sales journey.
This is where human connection and sales meet. You may be someone whose success depends on influence, negotiation, and your ability to create change, but you may reject aggressive sales tactics. Maybe you feel stuck in corporate "autopilot," knowing your best asset is your genuine personality, but you struggle to use it to get what you want. Then this channel is for you.

It will teach you how to close the gap between wanting to be ethical and feeling pressured to sell aggressively. You’ll also learn actionable strategies for translating emotional intelligence into high-trust results. Join Alex and top guests, including NY Times bestsellers, keynote speakers, and global founders, as they prove that being truly human is the ultimate sales advantage.

About your host

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Alex Smith

Alex Smith is a seasoned sales professional and podcast host who champions a human-first approach to selling. With nearly two decades of experience, he explores how empathy, curiosity, and genuine connection drive influence in everyday life. Through his podcast, he highlights stories from people across all professions, showing that anyone can persuade and create impact simply by being human.