Stories of Selling Human Stories of Selling Human Connecting to Your Own Personal Story in Sales - Jerome Deroy, CEO Narativ. - Sell By Being Human

Episode 61

full
Published on:

9th Mar 2022

Connecting to Your Own Personal Story in Sales - Jerome Deroy, CEO Narativ.

Summary:

Jerome Deroy is the CEO of Narativ - a company seek to transform how people engage with their work by using the power of storytelling to provide organizations with programs that create ownership, empower, and engage employees. He joined the company after leaving his position at BNP Paribas, Hong Kong when the company founders - Murray Nossel and Paul Browde, handed him a shoebox full of notes and told him, “we think there’s a company in here.”

Jerome has since worked closely with clients as diverse as Prudential, Cigna, Boerhinger Ingelheim Pharmaceuticals, Kaiser Permanente, and Warby Parker. He also regularly lectures at Parsons New School of Design in New York City, where he teaches the Art of Storytelling.

In this episode we discuss where people get caught up in telling stories, how to allow people to go on a journey with you, and how you can better listen to yourself and others when crafting the best way to tell stories.

Key Moments:

02:25 - Selling by being human. What's that mean to you?

10:50 - Listening and storytelling method. Being a good story listener.

16:05 - How to craft a good story. Where do people get tripped up?

21:00 - What happened next in the story. Cardinal rule of story.

27:25 - Speaking with conviction. Importance of telling personal stories. Letting your audience go on a journey with you through the story.

41:08 - Selling is based on emotion

Connect with Jerome

Connect with Us!

Show artwork for Sell By Being Human

About the Podcast

Sell By Being Human
We all want to be heard, seen, and understood. This podcast shares stories of how all humans sell just by being great humans.
I believe that all people want to be heard, seen, and understood. But how do we get people to hear, see, and understand us effectively? Salespeople train themselves on techniques to do this but there are people doing it well without the word sales showing up anywhere in their job title or job description. This podcast is designed to help us hone our human skills, understand subtle similarities between non-sales people and salespeople, and show how we can learn from both groups the next time we need to create change and sell by being human.

You will learn from people throughout all walks of life. Nurses, coaches, janitors, event planners, HR executives, and architects. Just to name a few. We'll contrast them with trained sales people to show similarities and differences. There's an art to human connection and sales. We all do it differently and we can all learn from our every day human interactions.

Please contact me and let me know who you see in your life selling by being human! I want to shine a light on them.

alex.smith@docebo.com
215-622-6670
@asmith202
https://www.linkedin.com/in/alexcsmith/

About your host

Profile picture for Alex Smith

Alex Smith

tezt