Ditching Buzzwords, What is Selling with Your Authentic Self? - Brent Keltner, CEO, WinAnalytics
Summary:
Brent Keltner is the President at Winalytics - company using a unique software-enabled services model to help clients achieve their top growth potential by consistently positioning and qualifying around buyer at each phase of the buyer journey. Brent created Winalytics’ value-driven growth methodology and has positioned the company as the market leader for repeatable revenue solutions. Winalytics works with growth-stage to enterprise customers in a range of industries, including the education, human capital, SaaS, business operations, retail and marketing communications sectors.
Before starting Winalytics, Brent was a revenue leader in both early-stage and enterprise companies where he successfully scaled growth. He began his career as a Ph.D. social scientist and qualitative researcher at Stanford University and the RAND Corporation.
Key moments:
01:51 - Authenticity and integrity in sales
10:50 - Buyers really close deals
12:30 - Authentic buyer journey
21:00 - Revenue acceleration framework
32:09 - Good selling is good questioning
28:37 - Experience is not a predictor of success
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