Providing Value To EVERYONE Can Be Your Personal Brand - Sarah Marie Clarke
Brief summary of show:
I met Sarah from her genuinely human reply to my connection request on LinkedIN. She is a brand consultant with Jack Nadel Consulting. She advises companies on unique, effective, compelling ways to connect their brands to their customers in memorable ways. Her approach is very much about providing value to everyone she comes in contact with. Not only targeting value to her prospective clients. She wants to help people even it's not immediately evident how it comes back to her immediately.
She shows you in this episode how to create more genuine connections on LinkedIN, finding success in not targeting your ideal customer, and breaks down a framework for why you should develop your personal brand.
Key Takeaways by Time!
(FFWD if you need, it's cool and busy humans do it
- Not building a logbook of sales, building relationships (2:52)
- How to being a consultant can come back to you (5:00)
- Killer personal framwork for LinkedIN Connection Requests and Responses (6:11)
- Not trying to sell, just getting to know who you are (14:06)
- Framework for personal branding for sales and non-salespeople (19:02)
- Aligning your prospecting to your personal brand (24:48)
Resources:
Raquel Burress - True to You Personal Branding
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