Stories of Selling Human Stories of Selling Human Treating Your Customers and Team Like Family - Eddie Kopp and Lisa Hamilton, SugarShack - Sell By Being Human

Episode 116

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Published on:

10th Apr 2024

Treating Your Customers and Team Like Family - Eddie Kopp and Lisa Hamilton, SugarShack

Summary:

The Sugar Shack is a unique music experience that started as a backyard project and has grown into a successful media company. Eddie Kopp, one of the co-founders, shares the journey of how the Sugar Shack evolved over the past 10 years. From humble beginnings to hosting well-known bands, the Sugar Shack has become a sought-after destination for musicians. The success of the Sugar Shack is attributed to the personal and authentic approach taken with artists, creating a comfortable and high-quality recording environment.

The team's passion for music and dedication to building a community has been instrumental in their growth. In this conversation, Eddie Kopp and Lisa Hamilton discuss the journey of Sugar Shack, a music video production company that evolved into a unique live music experience. They share the challenges of getting the attention of well nown artists even when they were just starting out. They also talk about building connections and networking, creating a movement and community, and the role of creating an over the top experience for artists and guests ion their backyard. Yiou'll learn their story of building their business but you'll also learn how to treat the people you work with like family. This episode is good vibes mixed with good stories by two great people.

Takeaways

  • Authenticity and transparency are key in building connections and maintaining relationships.
  • Leadership skills and confidence can be developed through experiences like the military.
  • Creating a family culture and empowering others can lead to a strong and supportive community.
  • Balancing growth and maintaining the core values of a business is essential for long-term success.
  • Building connections and networking can open doors to new opportunities and collaborations.

Chapters

00:00 - Introduction to the Sugar Shack and its Origins

02:03 - The Evolution of the Sugar Shack Experience

07:04 - The Early Days and the Hustle

09:28 - Expanding the Reach and Building a Brand

13:00 - The Transition from Hobby to Career

20:21 - The Pressure and Comfort of the Sugar Shack Sessions

23:23 - Communicating with Artists and Building Relationships

25:45 - The Challenge of Being Absent

26:14 - Authenticity and Transparency in Communication

26:53 - Building Connections and Networking

27:19 - Creating a Movement and Community

27:58 - Building Relationships with Artists

28:26 - The Evolution of Sugar Shack

29:02 - The Role of Photography in Sugar Shack

29:34 - Empowering Others and Giving Opportunities

30:03 - Expanding the Sugar Shack Experience

30:38 - Maintaining the Sugar Shack Sessions

31:01 - The Impact of Sugar Shack on People's Lives

31:47 - Eddie's Leadership and Seeing the Best in Others

32:14 - The Influence of Entrepreneurial Parents

32:44 - The Impact of Military Experience

33:15 - Leadership Skills Developed in the Air Force

34:37 - Applying Military Skills to Sugar Shack

35:05 - Confidence and Risk-Taking

36:01 - Creating a Family Culture at Sugar Shack

37:00 - Future Plans for Sugar Shack

38:00 - Balancing Growth and Maintaining the Sugar Shack Sessions

39:26 - Crazy Stories and Band Culture at Sugar Shack

40:20 - Dream Artists to Collaborate With

41:00 - The Next Chapter for Sugar Shack

42:17 - Unique Qualities of Eddie and Lisa

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About the Podcast

Sell By Being Human
We all want to be heard, seen, and understood. This podcast shares stories of how all humans sell just by being great humans.
I believe that all people want to be heard, seen, and understood. But how do we get people to hear, see, and understand us effectively? Salespeople train themselves on techniques to do this but there are people doing it well without the word sales showing up anywhere in their job title or job description. This podcast is designed to help us hone our human skills, understand subtle similarities between non-sales people and salespeople, and show how we can learn from both groups the next time we need to create change and sell by being human.

You will learn from people throughout all walks of life. Nurses, coaches, janitors, event planners, HR executives, and architects. Just to name a few. We'll contrast them with trained sales people to show similarities and differences. There's an art to human connection and sales. We all do it differently and we can all learn from our every day human interactions.

Please contact me and let me know who you see in your life selling by being human! I want to shine a light on them.

alex.smith@docebo.com
215-622-6670
@asmith202
https://www.linkedin.com/in/alexcsmith/

About your host

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Alex Smith

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