Sell Like A Magician, Adam Wilber - Master Magician, TEDX Speaker, CEO
Summary:
Adam Wilber is a master magician, best selling author, entrepreneur, 3X time TedX speaker, and he's appeared on numerous TV shows to perform magic. His most famous appearance was on stage with the show Penn and Teller "Fool Us" where he successfully fooled magicians Penn and Teller.
We talk about how great magicians are really leading their audience through a story much like salespeople are. At it's core magic is a performance art that exists in the mind of the viewer and you'll learn a lot of same techniques that Adam uses to draw people in to him can apply when you're influencing change.
Key Takeaways by Time!
- How Adam got in to Magic. Or how it got into him (2:30)
- What is magic and how it's defined by the audiences mind (6:11)
- Disconnecting from reality that allows people to realize what they know to be true doesn't necessarily have to be true. That's a powerful thing you can give to help people grow (8:42)
- How do you find your creativity? (11:47)
- Magic as a journey. Not telling but the experience (16:00)
- Magic, Sales, and Tricks. You're showing someone to a door to help them see what's on the other side. (28:21)
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