Episode 18

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Published on:

2nd Sep 2020

Sell Like A Magician, Adam Wilber - Master Magician, TEDX Speaker, CEO

Summary:

Adam Wilber is a master magician, best selling author, entrepreneur, 3X time TedX speaker, and he's appeared on numerous TV shows to perform magic. His most famous appearance was on stage with the show Penn and Teller "Fool Us" where he successfully fooled magicians Penn and Teller.

We talk about how great magicians are really leading their audience through a story much like salespeople are. At it's core magic is a performance art that exists in the mind of the viewer and you'll learn a lot of same techniques that Adam uses to draw people in to him can apply when you're influencing change.

Key Takeaways by Time!

  • How Adam got in to Magic. Or how it got into him (2:30)
  • What is magic and how it's defined by the audiences mind (6:11)
  • Disconnecting from reality that allows people to realize what they know to be true doesn't necessarily have to be true. That's a powerful thing you can give to help people grow (8:42)
  • How do you find your creativity? (11:47)
  • Magic as a journey. Not telling but the experience (16:00)
  • Magic, Sales, and Tricks. You're showing someone to a door to help them see what's on the other side. (28:21)

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About the Podcast

Sell By Being Human
On the Sell By Being Human podcast, award-winning sales professional Alex Smith provides the proven way to harness your innate human skills like empathy, curiosity, and kindness to learn how to sell and navigate the sales journey.
This is where human connection and sales meet. You may be someone whose success depends on influence, negotiation, and your ability to create change, but you may reject aggressive sales tactics. Maybe you feel stuck in corporate "autopilot," knowing your best asset is your genuine personality, but you struggle to use it to get what you want. Then this channel is for you.

It will teach you how to close the gap between wanting to be ethical and feeling pressured to sell aggressively. You’ll also learn actionable strategies for translating emotional intelligence into high-trust results. Join Alex and top guests, including NY Times bestsellers, keynote speakers, and global founders, as they prove that being truly human is the ultimate sales advantage.

About your host

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Alex Smith

Alex Smith is a seasoned sales professional and podcast host who champions a human-first approach to selling. With nearly two decades of experience, he explores how empathy, curiosity, and genuine connection drive influence in everyday life. Through his podcast, he highlights stories from people across all professions, showing that anyone can persuade and create impact simply by being human.