Meaningful Stories That Lead to Meaningful Connections - Ravi Rajani
Summary:
Ravi Rajani is an author, speaker, and sales consultant. He's the founder of Ravi Rajani Consulting and host of The Influential Communicator Podcast. His mission is to help B2B SaaS sales teams present their story, solution and message in a way that gets attention, builds trust and wins new business without competing on price.
I met Ravi through a mutual connection on LinkedIn and right away knew he was a fit for the podcast. In this episode, you'll learn how to communicate to people in a way that makes you magnetic, charasmatic, and personable through the skill of being interested not being interesting. You'll learn frameworks of asking really curious questions, how to tell really impactful stories, and how you can get to a level with people that most people don't ever get to in sales through connection. You'll learn great frameworks in the process.
Key Moments:
03:10 - To sell by being human
9:44 - Who asks Ravi powerful questions and what they do successfully.
11:05 - Why the question - How are you can be a lazy question.
13:50 - How Ravi learned to tell his authentic story. The importance of context for asking questions.
17:34 - You never truly know what you want in life until you experience it. Dr. Zoe Chance. Ravi's story of coming up in tradking floor in the U.K
20:30 - The difference between being formal and being professional
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