A Star Hockey Player Helping Atheletes Become Stars in Sales, JR Butler, CEO Shift Group
Summary:
JR Butler is the CEO and founder of Shift Group - a company transitioning elite athletes to sales professionals with free foundational skills training and job placement in tech. A former athlete himself, JR understands the challenges that come with switching careers without losing your identity and succumbing to depression, substance abuse and other roadblocks preventing people from living in their truth. Athletes spend their lives engaging in team-based activities where they are rewarded for performance-based outcomes. Competitive drive, work ethic, and the desire to win are innate qualities of those performing at elite levels. Athletes at this level must have discipline, resilience, and grit. These are the intangible parts of any elite athlete’s identity. When combined with confidence, curiosity, and coachability, these traits separate great athletes – and great salespeople.
Key Moments:
02:21 - "There are a lot of people who sell, but not a lot of sales people". To be a good salesman you need to care about both sides of the table.
14:59 - Who inspired JR to become a great salesman
21:05 - What is the "Shift Group" and how they're working with atheletes
23:19 - Skills and traits for a successfull transition into a sales career
37:47 - Key human skills and traits for professional growth
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