Episode 32

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Published on:

27th Jan 2021

Humanizing Your Sales Process - Michelle Hecht, Coach and Sales Trainer, The Sales Rebellion

Summary:

Michelle Hecht has been in professional sales for over 20 years and she's now found her calling as a sales coach and trainer.

Her superpower is her ability to have a deep empathy for people and she strives to bring a human approach to her sales process. She calls it "humanizing the sales process". You'll learn what it means and also how you can break the fear of breaking patterns in your professional and personal relationships.

We talk about mindset shifts, how she got celebrities to do some unique things with her, and how she thinks we can all tap into our soft skills more.

Key Moments:

4:36: How grit and empathy have helped her relate to others.

17:30: What does Humanizing the sales process mean?

21:15: How did she create deep connections with celebrities and get them to do some remarkable things with her.

36:41: The power of "How can I help you".

48:01: What could only and would only happen to her.

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About the Podcast

Sell By Being Human
On the Sell By Being Human podcast, award-winning sales professional Alex Smith provides the proven way to harness your innate human skills like empathy, curiosity, and kindness to learn how to sell and navigate the sales journey.
This is where human connection and sales meet. You may be someone whose success depends on influence, negotiation, and your ability to create change, but you may reject aggressive sales tactics. Maybe you feel stuck in corporate "autopilot," knowing your best asset is your genuine personality, but you struggle to use it to get what you want. Then this channel is for you.

It will teach you how to close the gap between wanting to be ethical and feeling pressured to sell aggressively. You’ll also learn actionable strategies for translating emotional intelligence into high-trust results. Join Alex and top guests, including NY Times bestsellers, keynote speakers, and global founders, as they prove that being truly human is the ultimate sales advantage.

About your host

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Alex Smith

Alex Smith is a seasoned sales professional and podcast host who champions a human-first approach to selling. With nearly two decades of experience, he explores how empathy, curiosity, and genuine connection drive influence in everyday life. Through his podcast, he highlights stories from people across all professions, showing that anyone can persuade and create impact simply by being human.