Episode 118

full
Published on:

25th Apr 2024

How Faith Has Influenced a Sales Career - John Alwinson, Author and Regional Sales Mgr - Boston Scientific

Summary

In this episode, host we interview John Alwinson, a regional sales manager at Boston Scientific and author of the book 'Relentless Sales.' John is a guy who led a successful career in sales and also brings his faith as a key role of what he does and who he is.

We go through alot in this episode - the importance of being genuine and authentic in sales, the role of mentors and identity in the sales process, and the influence of John's father, who was a pastor, on his sales skills.

Jon discusses the importance of bringing faith into business and creating an environment where people can be their genuine selves. He shares a personal story about gathering people in his neighborhood and building community.

Enjoy the episode!

Chapters

00:00 Introduction and Background

02:03 The Meaning of 'Sell by Being Human'

03:00 Chapter 1: Mentors and Identity

04:19 The Influence of John's Father

06:18 The Skills of a Pastor in Sales

08:32 Early Sales Experiences and Lessons Learned

12:05 Advice for Younger Self and Overcoming Fear

14:06 The Concept of Relentlessness

15:01 Dealing with Fear in Sales

19:16 Selling Without Fear and Pre-Call Planning

20:37 Writing 'Relentless Sales'

21:53 The Power of Encouragement

22:40 Believing in Yourself

23:23 Key Skills in Sales

24:30 The Importance of a Sales Process

25:31 Curiosity and Asking Good Questions

26:53 Mental Toughness and Relentlessness

27:16 The Role of Faith

28:36 Living from Your Identity

29:49 Blending Sales, Mentality, and Faith

30:21 The Power of Connection

32:24 Bringing Faith into Business

33:40 Finding Inspiration from Church

34:41 Talking About Faith in Business

36:25 Being Genuine and Authentic

37:20 Being Your Genuine Self

38:19 Gathering People and Building Community

41:36 Being a Hype Man for Others

42:29 Where to Find John Alwinson


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About the Podcast

Sell By Being Human
On the Sell By Being Human podcast, award-winning sales professional Alex Smith provides the proven way to harness your innate human skills like empathy, curiosity, and kindness to learn how to sell and navigate the sales journey.
This is where human connection and sales meet. You may be someone whose success depends on influence, negotiation, and your ability to create change, but you may reject aggressive sales tactics. Maybe you feel stuck in corporate "autopilot," knowing your best asset is your genuine personality, but you struggle to use it to get what you want. Then this channel is for you.

It will teach you how to close the gap between wanting to be ethical and feeling pressured to sell aggressively. You’ll also learn actionable strategies for translating emotional intelligence into high-trust results. Join Alex and top guests, including NY Times bestsellers, keynote speakers, and global founders, as they prove that being truly human is the ultimate sales advantage.

About your host

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Alex Smith

Alex Smith is a seasoned sales professional and podcast host who champions a human-first approach to selling. With nearly two decades of experience, he explores how empathy, curiosity, and genuine connection drive influence in everyday life. Through his podcast, he highlights stories from people across all professions, showing that anyone can persuade and create impact simply by being human.