Episode 30

full
Published on:

6th Jan 2021

How An HR Tech CEO Sells - Bruce Marable, CEO and Co-Founder, Empoloyee Cycle

Summary:

Bruce Marable is the CEO and Co-Founder of the HR Tech Company, Employee Cycle and also hosts the Employee Cycle podcast. In his words, he is literally selling all day.

This was really interesting because we broke down all the different activities he's doing and how he finds success in his approach. The way he approaches sales in business, his personal life, and his podcast are very similar. We'll show how and why.

You'll learn how to frame what you do succinctly, his cheat codes on understanding his buyers, how to break down points into steps, and so much more!

Key Takeaways by Time!

  • 3:31 - Enthusiasm can be inauthentic, passion can't
  • 8:25 - Brian's first cold call story and how it relates to his days as an opera singer
  • 17:40 - Exercise on writing out concerns, Top 5 industry concerns, top 5 personal concerns
  • 28:40 - When people put a wall up, there's a reason for it. How to address it.

Connect with Bruce

Connect with Us!

Next Episode All Episodes Previous Episode

Listen for free

Show artwork for Sell By Being Human

About the Podcast

Sell By Being Human
On the Sell By Being Human podcast, award-winning sales professional Alex Smith provides the proven way to harness your innate human skills like empathy, curiosity, and kindness to learn how to sell and navigate the sales journey.
This is where human connection and sales meet. You may be someone whose success depends on influence, negotiation, and your ability to create change, but you may reject aggressive sales tactics. Maybe you feel stuck in corporate "autopilot," knowing your best asset is your genuine personality, but you struggle to use it to get what you want. Then this channel is for you.

It will teach you how to close the gap between wanting to be ethical and feeling pressured to sell aggressively. You’ll also learn actionable strategies for translating emotional intelligence into high-trust results. Join Alex and top guests, including NY Times bestsellers, keynote speakers, and global founders, as they prove that being truly human is the ultimate sales advantage.

About your host

Profile picture for Alex Smith

Alex Smith

Alex Smith is a seasoned sales professional and podcast host who champions a human-first approach to selling. With nearly two decades of experience, he explores how empathy, curiosity, and genuine connection drive influence in everyday life. Through his podcast, he highlights stories from people across all professions, showing that anyone can persuade and create impact simply by being human.