Stories of Selling Human Stories of Selling Human How A Soccer Star Became A Start At Connecting - Sell By Being Human

Episode 141

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Published on:

22nd May 2025

How A Soccer Star Became A Start At Connecting

Summary:

We've got a force of nature on the program today. She is a 16 year professional athelete. One of only 270 women in history to wear the jersey of the US Womens National Team. She was the first woman in Washingto Spirit history to have her jersey retired.

Joanna Lohman played at the pinnacle of her sport and now owns stages where she speaks on leadership, performance, courage and resilience.

We speak. Joanna shares her journey from sports to business, emphasizing the importance of authenticity, storytelling, and teamwork. Joanna has a unique perspective on how the art of selling through human connection showed up for her as an athelete and on her teams. It

Those lessons also go to explaining how creating a culture of safety and belonging can build influence on those around you. . Joanna also introduces her concept of 'refiring' after retirement, focusing on the idea of continuing to contribute and impact in new ways. The episode concludes with practical advice on how to connect with others authentically and the importance of self-awareness in building relationships.

If you never thought a soccer player was ever in sales, this episode might just prove you wrong. Her value is in how she creates spaces for people to let people be more of themselves and how that skill can some back to you in ways you may never realize.

Key Moments:

00:00 Introduction to JoAnna Lohman

04:09 The Power of Storytelling in Selling

07:35 Teamwork and Individual Contributions

11:46 Celebrating Uniqueness in Teams

20:09 Transitioning from Sports to Business

26:18 Harnessing Resilience and Leadership

30:15 Chasing Feelings Over Strategies

33:52 Authenticity in Leadership and Sales

39:57 Creating Safe Spaces for Authenticity

42:02 The Three Steps to Authentic Impact

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About the Podcast

Sell By Being Human
We all want to be heard, seen, and understood. This podcast shares stories of how all humans sell just by being great humans.
I believe that all people want to be heard, seen, and understood. But how do we get people to hear, see, and understand us effectively? Salespeople train themselves on techniques to do this but there are people doing it well without the word sales showing up anywhere in their job title or job description. This podcast is designed to help us hone our human skills, understand subtle similarities between non-sales people and salespeople, and show how we can learn from both groups the next time we need to create change and sell by being human.

You will learn from people throughout all walks of life. Nurses, coaches, janitors, event planners, HR executives, and architects. Just to name a few. We'll contrast them with trained sales people to show similarities and differences. There's an art to human connection and sales. We all do it differently and we can all learn from our every day human interactions.

Please contact me and let me know who you see in your life selling by being human! I want to shine a light on them.

alex.smith@docebo.com
@asmith202
https://www.linkedin.com/in/alexcsmith/

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Alex Smith

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