Episode 50

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Published on:

13th Oct 2021

Gifting to Relate To A Persons 5 to 9 - Nina Butler, Director Event Experience, Alyce

For this very special, 50th episode of The Stories Of Selling Human podcast we are joined by Nina Butler. She is the Director of Event Experience at Alyce - the AI-powered B2B gifting platform that’s redefining direct mail, swag and gifts with its scalable, sustainable, hyper-personalized approach to account-based marketing.

Nina is an experienced Director with a demonstrated history of working in the event and hospitality industry and start ups. She is skilled in Event Management, Marketing, and really understands personalized gifting.

We talk about gifting in your personal life, what to look for to be thoughtful with gifting, wyas to approach gifting in different stages of the buyer journey and so much more!

Key moments:

08:55 - The concept of "Emotional Resonance" and the mindset shift of thinking of your sales interactions as a "Touch"

13:15 - Tactical tips for gifting. The connection between gifting and sales.

17:58 - The art of personalized gifting with some examples

27:00 - Adding a personal touch when communicating at scale

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About the Podcast

Sell By Being Human
On the Sell By Being Human podcast, award-winning sales professional Alex Smith provides the proven way to harness your innate human skills like empathy, curiosity, and kindness to learn how to sell and navigate the sales journey.
This is where human connection and sales meet. You may be someone whose success depends on influence, negotiation, and your ability to create change, but you may reject aggressive sales tactics. Maybe you feel stuck in corporate "autopilot," knowing your best asset is your genuine personality, but you struggle to use it to get what you want. Then this channel is for you.

It will teach you how to close the gap between wanting to be ethical and feeling pressured to sell aggressively. You’ll also learn actionable strategies for translating emotional intelligence into high-trust results. Join Alex and top guests, including NY Times bestsellers, keynote speakers, and global founders, as they prove that being truly human is the ultimate sales advantage.

About your host

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Alex Smith

Alex Smith is a seasoned sales professional and podcast host who champions a human-first approach to selling. With nearly two decades of experience, he explores how empathy, curiosity, and genuine connection drive influence in everyday life. Through his podcast, he highlights stories from people across all professions, showing that anyone can persuade and create impact simply by being human.