Creating Meaning In Sales - Malvina El-Sayegh, Head of Sales Enablement, Silverfin
Malvina EL-Sayegh is a Head of Sales Enablement at Silverfin - a high growth cloud-first SaaS post-accounting solution focused on providing software for accounts preparation and adjacent workflows such as statutory accounts and tax. She is an experienced Relationship Manager & Training Consultant with a 10-year history of working in the Financial Services Industry and has achieved outstanding success in sales and closing new business as well as assisting clients to see the value in Fintech solutions. Malvina also hosts the #STAYHUMAN podcast, which she started with a purpose of demystifying sales and exploring what it means to be a "great" salesperson.
Summary:
Key Moments:
04:05 - How sales changed over the years. Active listening and problem solving.
13:35 - Natural curiosity. Asking meaningful questions.
21:44 - What is "Sales Enablement"?
25:26 - Tips for sales professionals and a "non-sales sales person".
37:38 - Self-reflection and sales
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