Episode 40

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Published on:

28th Apr 2021

Customers Are Humans, How You Respect That - Megan Bowen, Chief Customer Officer, Refine Labs

Megan Bowen is a Chief Customer Officer at Refine Labs, a demand gen accelerator for B2B SaaS companies. Refine Labs help companies increase marketing’s contribution to qualified pipeline and revenue while lowering customer acquisition costs. Embracing a human-first leadership approach, her style is to focus on achieving excellence through empowerment and accountability while leading with empathy, kindness, and vulnerability.

This approach, she says, creates trust and fosters a collaborative culture which is the foundation of all high performing teams. Finding success is creating the conditions for others to do the same. We discuss how to create conditions for others to be successful and what it means to meet people where they are in sales and in human connections.

Key moments:

03:17 - Rejecting the Status Quo in human connection.

09:10 - Creating the conditions for personal and professional success.

15:50 - Playbooks and guidelines. Concept of creating intersections at work vs "round abouts".

20:05 - How to deliver bad news effectively

26:00 - The difference between customer support and customer success.

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About the Podcast

Sell By Being Human
On the Sell By Being Human podcast, award-winning sales professional Alex Smith provides the proven way to harness your innate human skills like empathy, curiosity, and kindness to learn how to sell and navigate the sales journey.
This is where human connection and sales meet. You may be someone whose success depends on influence, negotiation, and your ability to create change, but you may reject aggressive sales tactics. Maybe you feel stuck in corporate "autopilot," knowing your best asset is your genuine personality, but you struggle to use it to get what you want. Then this channel is for you.

It will teach you how to close the gap between wanting to be ethical and feeling pressured to sell aggressively. You’ll also learn actionable strategies for translating emotional intelligence into high-trust results. Join Alex and top guests, including NY Times bestsellers, keynote speakers, and global founders, as they prove that being truly human is the ultimate sales advantage.

About your host

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Alex Smith

Alex Smith is a seasoned sales professional and podcast host who champions a human-first approach to selling. With nearly two decades of experience, he explores how empathy, curiosity, and genuine connection drive influence in everyday life. Through his podcast, he highlights stories from people across all professions, showing that anyone can persuade and create impact simply by being human.