Stories of Selling Human Stories of Selling Human Creating Conditions for Success - Sell By Being Human

Episode 40

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Published on:

28th Apr 2021

Customers Are Humans, How You Respect That - Megan Bowen, Chief Customer Officer, Refine Labs

Megan Bowen is a Chief Customer Officer at Refine Labs, a demand gen accelerator for B2B SaaS companies. Refine Labs help companies increase marketing’s contribution to qualified pipeline and revenue while lowering customer acquisition costs. Embracing a human-first leadership approach, her style is to focus on achieving excellence through empowerment and accountability while leading with empathy, kindness, and vulnerability.

This approach, she says, creates trust and fosters a collaborative culture which is the foundation of all high performing teams. Finding success is creating the conditions for others to do the same. We discuss how to create conditions for others to be successful and what it means to meet people where they are in sales and in human connections.

Key moments:

03:17 - Rejecting the Status Quo in human connection.

09:10 - Creating the conditions for personal and professional success.

15:50 - Playbooks and guidelines. Concept of creating intersections at work vs "round abouts".

20:05 - How to deliver bad news effectively

26:00 - The difference between customer support and customer success.

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About the Podcast

Sell By Being Human
We all want to be heard, seen, and understood. This podcast shares stories of how all humans sell just by being great humans.
I believe that all people want to be heard, seen, and understood. But how do we get people to hear, see, and understand us effectively? Salespeople train themselves on techniques to do this but there are people doing it well without the word sales showing up anywhere in their job title or job description. This podcast is designed to help us hone our human skills, understand subtle similarities between non-sales people and salespeople, and show how we can learn from both groups the next time we need to create change and sell by being human.

You will learn from people throughout all walks of life. Nurses, coaches, janitors, event planners, HR executives, and architects. Just to name a few. We'll contrast them with trained sales people to show similarities and differences. There's an art to human connection and sales. We all do it differently and we can all learn from our every day human interactions.

Please contact me and let me know who you see in your life selling by being human! I want to shine a light on them.

alex.smith@docebo.com
215-622-6670
@asmith202
https://www.linkedin.com/in/alexcsmith/

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Alex Smith

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