Bring Your Human To Work, It Sells - Erica Keswin, Best Selling Author, Workplace Strategist, Founder of the Spaghetti Project
Summary:
Some people may hear the term "Bring Your Human" to something and not clearly understand what it means and how can it applies to sales.
Erica Keswin had this aha moment of someone being human with her when her local Starbucks was out of her daughters favorite, pumpkin scones. Because their barista Ashley created a longstanding relationship with them, she knew that was their favorite and sprinted down the road to hand her a gingerbread loaf instead to try. On the house.
Erica Keswin sought to highlight stories like Ashley and published the book, Bring Your Human To Work, 10 Surefire Ways to Design a Workplace That Is Good for People, Great for Business, and Just Might Change the World.
It went on to be a Wall Street Journal Best Seller.
This episode we unpack what it means to honor relationships and how that will serve you so well in sales and in your life!
Key Takeaways by Time!
- 12:26 - Erica's strategy on networking and meeting people not focusing on what they can do for you.
- 19:22 - Overview of book. 10 ways companies can create a more human workplace.
- 27:04 - A study on the power of firefighters who built trust with one another.
- 34:03 - Why COVID is a gift to salespeople
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