Stories of Selling Human Stories of Selling Human Being A Better Story Listener - Elena Valentine, CEO and Co-Founder, SkillScout - Sell By Being Human

Episode 28

full
Published on:

9th Dec 2020

Being A Better Story Listener - Elena Valentine, CEO and Co-Founder, SkillScout

Summary:

Elena Valentine helps organizations capture more of the humanity of their workplaces through stories that matter. She runs a company with her co-founder Abby Cheesman that seeks to help companies sell their job opportunities. But they're not using standard things like bulleted requirements, responsibilities, and about us sections.

They bring workplaces to life through the power of film and stories.

This episode we talk about the art and science of the humanity of sales. A philosophy that's guided her human approach to sales as a business owner and in the films she makes. We go over what questions you can ask to get people to build deeper connections with you. Finally, we discuss how you can grow stronger relationships with your internal teams.

Key Takeaways by Time!

  • 9:41 - Elena's Why of starting Skillscout. Changing the narrative of work through film
  • 10:47 - Capturing the humanity of work through stories that matter. Film just happens to be the medium
  • 23:40 - We're a special kind of spice. Why understanding why finding the right business is key in sales not winning all the business. Winning the right business is.
  • 25:11 - What makes your heart sing?
  • 27:25 - How to get people to advocate not just for your product but for you.
  • 36:29 - Being good story listeners

Connect with Elena

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About the Podcast

Sell By Being Human
We all want to be heard, seen, and understood. This podcast shares stories of how all humans sell just by being great humans.
I believe that all people want to be heard, seen, and understood. But how do we get people to hear, see, and understand us effectively? Salespeople train themselves on techniques to do this but there are people doing it well without the word sales showing up anywhere in their job title or job description. This podcast is designed to help us hone our human skills, understand subtle similarities between non-sales people and salespeople, and show how we can learn from both groups the next time we need to create change and sell by being human.

You will learn from people throughout all walks of life. Nurses, coaches, janitors, event planners, HR executives, and architects. Just to name a few. We'll contrast them with trained sales people to show similarities and differences. There's an art to human connection and sales. We all do it differently and we can all learn from our every day human interactions.

Please contact me and let me know who you see in your life selling by being human! I want to shine a light on them.

alex.smith@docebo.com
215-622-6670
@asmith202
https://www.linkedin.com/in/alexcsmith/

About your host

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Alex Smith

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