Episode 97

full
Published on:

3rd May 2023

Wine, Sales, and How to Make Exceptional Experiences - Laurie Forster, The Wine Coach

Summary:

Laurie Forster is one of America’s leading wine experts and author of the award-winning book The Sipping Point: A Crash Course in Wine. Laurie is a Certified Sommelier, National Speaker and TV personality who is not afraid to tell you her first wine came from a box. Her edgy approach to demystifying wine caught the eye of major networks and led her to guest appearances on The Dr Oz Show, FOX Morning News, Martha Stewart Living Today and ABC News at Noon.

I first met Laurie when our company fired her to run a virtual wine tasting experience for clients. She popped off the screen and was really able to get attendees to open up. This is skill of creating comfortable experiences for people to share is so key in selling anything. This episode you'll learn how Laurie creates experiences, what her Mom taught her about sales, and also what she learned moving from software sales to a Wine entrepreneur.

Key Moments:

5:11 - Laurie's road and what she learned in software sales. Making complicated things simple.

7:30 - How she engages her audience and connects with people in her events. Connect, Being Present, Educating.

10:11 - Laurie's definition of coaching and difference between teaching

12:20 - The difference of a boring sommelier and an exciting sommelier

15:30 - What convinced Laurie to get out of sales and into the wine business.

21:00 - How Laurie give people things to do and make what she's doing Less Crazy Than...

Connect with Laurie!

  • LinkedIN
  • Laurie's Website - Book Laurie for en event. Your clients will tell you it will be one of the most memorable experiences and they'll really appreciate you for doing it!

Connect with Us!

Next Episode All Episodes Previous Episode

Listen for free

Show artwork for Sell By Being Human

About the Podcast

Sell By Being Human
On the Sell By Being Human podcast, award-winning sales professional Alex Smith provides the proven way to harness your innate human skills like empathy, curiosity, and kindness to learn how to sell and navigate the sales journey.
This is where human connection and sales meet. You may be someone whose success depends on influence, negotiation, and your ability to create change, but you may reject aggressive sales tactics. Maybe you feel stuck in corporate "autopilot," knowing your best asset is your genuine personality, but you struggle to use it to get what you want. Then this channel is for you.

It will teach you how to close the gap between wanting to be ethical and feeling pressured to sell aggressively. You’ll also learn actionable strategies for translating emotional intelligence into high-trust results. Join Alex and top guests, including NY Times bestsellers, keynote speakers, and global founders, as they prove that being truly human is the ultimate sales advantage.

About your host

Profile picture for Alex Smith

Alex Smith

Alex Smith is a seasoned sales professional and podcast host who champions a human-first approach to selling. With nearly two decades of experience, he explores how empathy, curiosity, and genuine connection drive influence in everyday life. Through his podcast, he highlights stories from people across all professions, showing that anyone can persuade and create impact simply by being human.