Wine, Sales, and How to Make Exceptional Experiences - Laurie Forster, The Wine Coach
Summary:
Laurie Forster is one of America’s leading wine experts and author of the award-winning book The Sipping Point: A Crash Course in Wine. Laurie is a Certified Sommelier, National Speaker and TV personality who is not afraid to tell you her first wine came from a box. Her edgy approach to demystifying wine caught the eye of major networks and led her to guest appearances on The Dr Oz Show, FOX Morning News, Martha Stewart Living Today and ABC News at Noon.
I first met Laurie when our company fired her to run a virtual wine tasting experience for clients. She popped off the screen and was really able to get attendees to open up. This is skill of creating comfortable experiences for people to share is so key in selling anything. This episode you'll learn how Laurie creates experiences, what her Mom taught her about sales, and also what she learned moving from software sales to a Wine entrepreneur.
Key Moments:
5:11 - Laurie's road and what she learned in software sales. Making complicated things simple.
7:30 - How she engages her audience and connects with people in her events. Connect, Being Present, Educating.
10:11 - Laurie's definition of coaching and difference between teaching
12:20 - The difference of a boring sommelier and an exciting sommelier
15:30 - What convinced Laurie to get out of sales and into the wine business.
21:00 - How Laurie give people things to do and make what she's doing Less Crazy Than...
Connect with Laurie!
- Laurie's Website - Book Laurie for en event. Your clients will tell you it will be one of the most memorable experiences and they'll really appreciate you for doing it!
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