Stories of Selling Human Stories of Selling Human How A Former Basketball Star Became A Business Pro - Dre Baldwin, CEO - Work on Your Game - Sell By Being Human

Episode 144

full
Published on:

23rd Jul 2025

How A Former Basketball Star Became A Business Pro - Dre Baldwin, CEO - Work on Your Game

Summary:

Alot of people reach out to me to inquire about being a guest but this one stood out amongst almost 150 episodes. Dre Baldwin was the first to make me a personalized video and it landed with me.

Dre Baldwin is a former professional athlete turned entrepreneur and performance coach. Dre shares his unique framework for success, emphasizing the importance of discipline, mental toughness, and authentic communication in both personal and professional settings. He discusses his transition from basketball to business, the significance of understanding one's audience, and the common pitfalls that many face in sales and performance. Dre really dove into discipline in his sport and he realized a lot of his skills translated to business professionals once his playing days were over. It takes a talent to sell your skills on the court to people in a boardroom and Dre does that every day with his consulting practice, his online presence, and his speaking business.

Throughout the conversation, Dre highlights the role of mental conditioning and decision-making in achieving success, while also sharing insights on how to effectively coach others by asking the right questions.

You'll also learn how to reframe what discipline means to make it easier for you to continue at whatever you're working towards. You'll learn mindset techniques that will serve you when you're inevitably faced with a no or a failure to help you keep getting back up. Dre has got you with this one.

Books Mentioned:

  1. "The 48 Laws of Power" by Robert Greene
  2. "The Art of Seduction" by Robert Greene
  3. "10X is Easier Than 2X" by Dan Kennedy and Ben Hardy

Key Moments:

03:00 Dres Framework of Selling by Being Human

05:48 Transitioning from Athlete to Entrepreneur

08:58 The Importance of Authentic Communication

12:02 Techniques for Effective Selling

15:03 Infusing Authenticity in Personal Life

17:58 Understanding Your Audience

20:57 The Work on Your Game Framework

24:01 Common Pitfalls in Sales and Discipline

26:43 The Challenges of Entrepreneurship and Parenthood

29:19 Understanding Mental Conditioning

32:01 The Role of Discipline in Achieving Freedom

36:17 The Importance of Decision-Making and Discipline

39:07 Influences of Family on Discipline and Work Ethic

41:34 Coaching: Asking the Right Questions

47:01 The Unique Traits of Dre Baldwin

Connect with Dre

Connect with Us!

Show artwork for Sell By Being Human

About the Podcast

Sell By Being Human
We all want to be heard, seen, and understood. This podcast shares stories of how all humans sell just by being great humans.
I believe that all people want to be heard, seen, and understood. But how do we get people to hear, see, and understand us effectively? Salespeople train themselves on techniques to do this but there are people doing it well without the word sales showing up anywhere in their job title or job description. This podcast is designed to help us hone our human skills, understand subtle similarities between non-sales people and salespeople, and show how we can learn from both groups the next time we need to create change and sell by being human.

You will learn from people throughout all walks of life. Nurses, coaches, janitors, event planners, HR executives, and architects. Just to name a few. We'll contrast them with trained sales people to show similarities and differences. There's an art to human connection and sales. We all do it differently and we can all learn from our every day human interactions.

Please contact me and let me know who you see in your life selling by being human! I want to shine a light on them.

alex.smith@docebo.com
@asmith202
https://www.linkedin.com/in/alexcsmith/

About your host

Profile picture for Alex Smith

Alex Smith

tezt