Stories of Selling Human Stories of Selling Human Bring Your Human To Work, It Sells - Erica Keswin, Best Selling Author, Workplace Strategist, Founder of the Spaghetti Project - Sell By Being Human

Episode 109

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Published on:

20th Dec 2023

Bring Your Human To Work, It Sells - Erica Keswin, Best Selling Author, Workplace Strategist, Founder of the Spaghetti Project

Summary:

This is a re-release of episode 23 with one of my favorite guests, Erica Keswin. Since speaking to her Erica has published a book called Rituals Roadmap about how and why rituals at our workplaces can connect us and help us feel a sense of belonging.

If you've always wondered how you can foster a greater sense of connection at your workplace internally and externally - this episode is for you!

Some people may hear the term "Bring Your Human" to something and not clearly understand what it means and how can it applies to sales.

Erica Keswin had this aha moment of someone being human with her when her local Starbucks was out of her daughters favorite, pumpkin scones. Because their barista Ashley created a longstanding relationship with them, she knew that was their favorite and sprinted down the road to hand her a gingerbread loaf instead to try. On the house. That sparked an idea and a mission.

Erica Keswin sought to highlight stories like Ashley and published the book, Bring Your Human To Work, 10 Surefire Ways to Design a Workplace That Is Good for People, Great for Business, and Just Might Change the World.

It went on to be a Wall Street Journal Best Seller.

This episode we unpack what it means to honor relationships and how that will serve you so well in sales and in your life!

Key Takeaways by Time!

  • 12:26 - Erica's strategy on networking and meeting people not focusing on what they can do for you.
  • 19:22 - Overview of book. 10 ways companies can create a more human workplace.
  • 27:04 - A study on the power of firefighters who built trust with one another.
  • 34:03 - Why COVID is a gift to salespeople

Connect with Erica!

Connect with Us!

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About the Podcast

Sell By Being Human
We all want to be heard, seen, and understood. This podcast shares stories of how all humans sell just by being great humans.
I believe that all people want to be heard, seen, and understood. But how do we get people to hear, see, and understand us effectively? Salespeople train themselves on techniques to do this but there are people doing it well without the word sales showing up anywhere in their job title or job description. This podcast is designed to help us hone our human skills, understand subtle similarities between non-sales people and salespeople, and show how we can learn from both groups the next time we need to create change and sell by being human.

You will learn from people throughout all walks of life. Nurses, coaches, janitors, event planners, HR executives, and architects. Just to name a few. We'll contrast them with trained sales people to show similarities and differences. There's an art to human connection and sales. We all do it differently and we can all learn from our every day human interactions.

Please contact me and let me know who you see in your life selling by being human! I want to shine a light on them.

alex.smith@docebo.com
215-622-6670
@asmith202
https://www.linkedin.com/in/alexcsmith/

About your host

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Alex Smith

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