Episode 45

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Published on:

21st Jul 2021

Being A Great Communicator - Tara Horstmeyer, Writer, Editor, Ghostwriter

Tara Horstmeyer is a ghostwriter, award-winning editor and a LinkedIn Top 100 Sales star. As a "friendly neighborhood ghostwriter" she helps her clients bring the real them to the surface by writing with or for them. She also offers social media consulting, communication coaching, newsletter writing and sales and marketing resourcing services. In this conversation, we talk about the differences between being corporate vs. being professional, tips for becoming a great communicator, right ways for reaching out to people, sales tips and more...

Key moments:

03:35 - Being serious about what you do without being serious about who you are

14:00 - How to be a great communicator

20:15 - How to reach out to people and draw them into you

31:15 - Sales tips for professionals and every human

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About the Podcast

Sell By Being Human
On the Sell By Being Human podcast, award-winning sales professional Alex Smith provides the proven way to harness your innate human skills like empathy, curiosity, and kindness to learn how to sell and navigate the sales journey.
This is where human connection and sales meet. You may be someone whose success depends on influence, negotiation, and your ability to create change, but you may reject aggressive sales tactics. Maybe you feel stuck in corporate "autopilot," knowing your best asset is your genuine personality, but you struggle to use it to get what you want. Then this channel is for you.

It will teach you how to close the gap between wanting to be ethical and feeling pressured to sell aggressively. You’ll also learn actionable strategies for translating emotional intelligence into high-trust results. Join Alex and top guests, including NY Times bestsellers, keynote speakers, and global founders, as they prove that being truly human is the ultimate sales advantage.

About your host

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Alex Smith

Alex Smith is a seasoned sales professional and podcast host who champions a human-first approach to selling. With nearly two decades of experience, he explores how empathy, curiosity, and genuine connection drive influence in everyday life. Through his podcast, he highlights stories from people across all professions, showing that anyone can persuade and create impact simply by being human.